Posts Tagged ‘booth’

Trade Show Booth for Sale

Selling a 6.5 x 10′ trade show booth I bought and used at 1 or 2 trade shows. Black, easy setup, 2 lights, velcro to easily attach your graphics and artwork.

The O’Shea Report: Trade Show Booth Interviews

Highlights of the trade show booths at the 2009 NSA Convention. theosheareport.com

Top 5 Tips to Have Them Lining Up At Your Trade Show Booth

Top 5 Tips to Have Them Lining Up At Your Trade Show Booth

You’ve jumped through all the hurdles and management just approved the budget for the trade show booth you’ve been dying to do for ages. You just high-fived your team when it hits you-you don’t just need a trade show booth, you need that trade show booth to get results!

This means you have to get people to come to your trade show booth-lots of them or your boss is going to be one unhappy person. Yikes!

Before you start that letter of resignation, wipe the sweat from your brow and take a deep breath. Feel better?

Great, now you’re ready to find out how to make your booth stand out on that trade show floor and have people standing knee-deep in line just to see what you’re up to!

1. Think color. Lots of it! Bold, sassy colors that immediately get attention from trade show attendees. Many people make the mistake of thinking if they build it, they will come. Nothing could be further from the truth when it comes to trade show booths! You have lots of competition and to beat it, you need a trade show booth that lets people know they’re dealing with professionals who know what they’re doing. Color does this almost better than anything else-unless you’re going against the grain by using stark, upscale colors like white and black to make your statement. And believe me, color does make a statement.

2. Now think lights! Lights can make a fairly ordinary tradeshow booth something special. How? Think of the way paintings in museums are lit, the way candlelight sets the atmosphere for dinner or weddings. You can take a regular Joe trade show booth, put some truly cool lights in place, and Presto! You have a real show stopper-right there at your booth where you can smooze and sell to your heart’s content (or your feet wear out, whichever comes first!).

3. Next, sound. Remember that guy at the end of the row with his white-cloth covered brochure covered table? Remember how he reminded you of the Maytag repairman in the old television commercials? Now imagine if he’d had some great music playing from his booth-or had simply had people out in front of the booth greeting and mixing it up with the trade show attendees. Because you can have the best looking booth on the block, but if you don’t make some noise that makes people want to get to know you better, then you’re just another pretty face. And that would be a real shame since you have such a great company.

4. Action. Now, many trade show exhibitors are resorting to things like having magicians or dancers performing at their trade show booths. This is a great idea-if the performances are related to your business. If you’re going to have a magician, have him or her pull your product out of his hat or some other item that will keep your company top-of-mind during the act. Why? While it’s important to give trade show event attendees something to entertain them, if you don’t keep your company and product in their minds along the way, they’re more likely to remember the entertainment than who (your company!) provided it for them. So you want to spend your money on some type of entertainment that is fun and pertinent to your business.

5. Free stuff. Now before you finalize that order for 500,000 pens with your company name and logo on them, stop. Put some real thought into this first. Pens are great, but people lose them, they run out of ink, not to mention that practically every trade show exhibitor is going to be giving away, yep, you guessed it, pens. So give away a notepad instead. One with your logo on it instead. Or better yet, have a drawing several times a day for a larger item that people will really use and that’s related in some way to your business. This is the very best idea ever. Why? Because people come BACK to your booth to see if they’ve won. This gives you yet another chance to get your marketing message across-which makes you the real winner.

Revealing The Sneaky Advantages of Renting Your Trade Show Booth

Revealing The Sneaky Advantages of Renting Your Trade Show Booth

If it were back in the day when people still used adding machines with paper, your office would be filled to the ceiling with literally miles of that little paper ribbon, you’ve run the numbers so many times. No matter how many times you’ve run them, though, there just isn’t enough money for a new trade show booth.

Before you give up and allocate what budget you do have into another round of direct mail – that won’t get results -, consider renting a trade show booth.

Yes, renting has many advantages beyond just saving you money on the initial trade show booth purchase. For starters, if you don’t currently have a trade show booth, then it’s a safe bet that you haven’t done any, or at least very few, trade shows. Renting a booth can give you an opportunity to give trade show exhibiting a trial run, so to speak, before you make a major investment in a permanent trade show booth. You can learn the ropes of trade shows without spending a mint to do it!

Plus, this not only means you get to learn the ropes of trade show events with far less of an investment, but (shh!, don’t tell anyone else) renting a booth gives you a chance to go and see what everyone else is doing-and gives you a bird’s eye view of seeing what really works and what doesn’t before sinking a ton of money in a booth that you’ll be using for a long, long time.

It also will keep you from ending up, by accident, of course, with a trade show booth that fifteen hundred other people have. That’s the last thing you want for your trade show booth! You want to stand out, not get lumped in with everybody else which will get you yawns, not sales. You want to be different from the crowd, and by renting a trade booth for your first few shows, you’ll be in a great position to do something unique with your own booth.

Renting also gives you the advantage of not being stuck with a trade show booth you don’t want if you should decide for any reason that trade show events are not for you. And trade shows aren’t for everybody, that’s for sure. Trade shows involve an incredible amount of work when they’re done right, but the results are more often than not well worth your tired feet and aching back!

Best Displays & Graphics, The Stop For Any Trade Show Booth Design

Best Displays & Graphics, The Stop For Any Trade Show Booth Design

Best Displays & Graphics has long been established as a leader in the trade show booth design industry. Their services are tailored to each individual customer and their customer service policies are stellar. Their professionalism, in addition to the broad range of products and services they are offering really makes Best Displays & Graphics your only stop for all your trade show booth design needs and customized displays for events, functions, job fairs and trade shows.

Best Displays & Graphics offers a great trade show booth design service. The booth displays are customizable from the start – you can pick the dimensions and the style you desire. Best Displays understands that no customers is looking for the same image, which is why they pride themselves into discussing every detail with you, to ensure that the final result will be something that you will truly be satisfied with and that will represent your company at its best. Whether you want a more conventional trade show booth design or you want to impress your clients at first sight, you will be able to customize your booth exactly the way you want it.

Another service offered in relation with the customized trade show booth design service is the graphic designing. Whether you are looking to customize an existing booth or you want to create a whole new display, Best Displays & Graphics can design anything you want. Their in-house graphic designers will listen to you at every step of the way as to ensure that you get the perfect design for customized booth. There are no jobs too small or too big for Best Displays and contacting them is the best way to enquire about what Best Displays can do for you. You are promised that you will have a booth that reflects your image, your company and that will create a long-lasting impression on your clients.

Whether you are looking for a large corner-style display with customized countertops or simply a small and simple job-fair booth, Best Displays & Graphics will commit to get you the trade show booth design that you are looking for and that will make your event or function a real success. Best Displays will go to great length to ensure customer satisfaction- the amount of customers who returns to Best Displays really makes them the leaders in the trade show booth design industry for a reason. Customized booths are now the way to go for any trade show or any other event and you will surely impress with a great trade show booth design made by Best Displays & Graphics. Best Displays will put your vision and idea on paper; you will get PDF’s and copies of the design before they actually build it so that you can approve of the final result.

If you are looking for more information on trade show booth design, or to get a quote from Best Displays & Graphics, please visit bestdisplays.

NYIGF Trade Show booth by Dynomighty Design

Five days of exhibiting our products to store buyers, catalogs, online stores and the Press during the New York International Gift Fair in New York City

Trade Show Booth Rental – a Smart Option

Trade Show Booth Rental – a Smart Option

When it comes to trade show booths to rent or not to rent that is the question that can perplex many an exhibitor.

The industry rule of thumb is that if you’re going to use the same trade show exhibit three times, you should purchase it instead of renting. But, if you only want a trade show booth for a one or two time trade show appearance, renting is often the best way to go.

For companies that have the choice of renting vs. buying a trade show exhibit, there are many solid and sound reasons to rent a trade show exhibit rather than making a purchase of a trade show display.

According to Candy Adams, a San Diego-based independent exhibit-management consultant, trainer, speaker and writer known as The Booth Mom®, there are compelling reasons why companies rent trade show exhibits, such as:

Lack of capital budget to replace or refurbish outdated exhibit properties.

First-time exhibitors and start-up companies which aren’t ready to make capital outlays until they’re more financially established. The executives of an IPO often want as few capital assets on their balance sheet as possible.

Companies who want to look larger and more impressive than their capital budget will allow.

Inadequate inventory of trade show exhibit properties to cover conflicting show schedules, i.e. back-to-back or overlapping trade show dates.

Different strategic or vertical market segments where a different look and feel is required.

Size requirements – some trade shows have a smaller trade show booth size requirement to “level the playing field” and some trade shows are based on sponsorship levels where the more you give, the larger trade show booth size allotment you have.

Different trade show booth footprints requiring a larger or smaller trade show exhibit.

A “try before you buy” option before purchasing a used trade show exhibit to be sure it works for you, with a portion of the rental cost being applied to the purchase.

International exhibitors coming to the U.S. rent trade show booths to avoid the overseas shipping charges.

Custom and modular trade show display rentals are about one third the cost of the purchase of a trade show exhibit. And, the options are many. Trade show booth rentals range from elaborate double decker island trade show exhibits occupying many thousands of square feet costing hundreds of thousands of dollars, to a trade show pop-up exhibit costing a few hundred dollars.

Remember, when you rent you can save money not only on the trade show exhibit rental but also on storage and insurance fees, repair and refurbishment and ultimately disposal fees — and have potential savings in transportation, material handling and installation and dismantle depending on the trade show booth properties you rent.

Renting will save you not only on trade show construction costs but also the expense of warehousing your display after the trade show is over.

Full service trade show exhibit houses offer rental options, plus counsel on whether rental or purchase is the right decision for your specific exhibiting needs–whether you plan to exhibit at the McCormick Convention Center in Chicago, the Kaiser Convention Center in Oakland, the Moscone Center in San Francisco, the Santa Clara Convention Center, the San Jose McEnery Convention Center or other exhibit centers throughout the country or abroad.

Tips to Have a Trade Show Booth That Draws Potential Customers

Tips to Have a Trade Show Booth That Draws Potential Customers

The key to great trade show exhibiting is marketing. Having a strategic exhibit marketing and tactical plan of action is a critical starting point. To make trade shows a powerful dimension in your company’s overall marketing operation, there must be total alignment between the strategic marketing and your exhibit marketing plan.

Here are a few points to make your trade show booth popular in the exhibition:

1) Think neatness and visibility when putting your trade show display together.
Use a display board to hang some of your products at customer eye-level to draw them into your display. Make sure your display is organized and tidy; customers will be turned off by messiness or by having to do too much searching to find what they want. Have all your prices clearly marked.

2) Build the impression of demand into your trade show display.
Customers will want your products more if they think they’re in high demand. Place a strategic sold sign on one or two items. You might even leave a display spot empty, giving the impression that you’ve been too busy to restock.

3) Pull a crowd to your trade show booth.
Use an interactive display, such as a quiz or game on a computer, a contest draw, a scheduled demonstration; it doesn’t need to be fancy to draw people’s interest and get them to cluster around your trade show display rather than the others. At a gardening trade show, I once saw over 50 people crowding around to watch an exhibitor demonstrate how to turn compost!

4) Have a stock of promotion items that you can use as giveaways at your booth.
Small items that people can take away and use (while being reminded about your business) are best. Be sure you place these items in a location where people will have to walk into or through your trade show display to get them.

5) Use a prize draw or contest.
Having some kind of prize draw or contest is a great way to collect contact information from booth visitors. You can give away promotion items to encourage people to participate.

6) Make it easy for booth visitors to get information.
Use signs in your trade show display to give information about prices, minimum orders, shipping costs, or any other basic information they might need to know, to save them the trouble of having to wait to ask when you’re busy with another potential customer.

7) Make sure you have plenty of promotional literature on hand.
You’ll want to have a good supply of color fliers and brochures as well as order forms, price sheets and business cards that you can hand out to booth visitors so it will be easy for them to find all the information they need about your business later. You should also have a press kit prepared for the trade media.

Be ready to do business.
Be sure you have a good supply of order forms, pens, credit card slips, or anything else you need to conduct sales and keep track of people’s orders.

9) Have your trade show booth manned at all times.
Someone has to be there to greet browsers, engage them in conversation, and take their questions. If you can’t be there every minute the trade show is open, you’ll need to have at least one other person help man your booth.

10) Actively engage trade booth visitors.
Give people who approach your trade show display a friendly welcome, and let them welcome their questions. Be sure your body language is friendly; don’t stand there with your arms crossed over your chest, for instance. “Chat” with booth visitors, and find out what aspect of your business they’re most interested in. Be prepared to offer specific solutions to their questions. The trick is to draw them in without intimidating or overwhelming them.

11) Follow up promptly.
Send out email, regular mail, or make the phone calls to follow up on the contacts and leads you made during the trade show as soon as possible. The faster you send them out, the more your business will stand out from the rest.

Trade shows can be incredible sources of contacts and customers for your business – if you choose your trade show venue carefully and plan in advance then you will have a successful trade show experience.

Accurate Displays, Toronto Tradeshow Booth Rental. Commercial by Kevin Jackal Johnston

Accurate displays. Toronto Trade Shows. Trade Show Displays, Booths, Exhibit Graphics Displays. MODdisplays specializes in portable trade show pop up displays. Purchase display booths for trade show exhibits.

The Breadcrumb Approach: Keys for a Crowded Trade Show Booth

Heidi Miller, professional trade show spokesperson and narrator, shares the four keys to gathering a crowd into your booth for your trade show presentaton or demonstration. For more info, visit www.heidimillerpresents.com or visit my blog at talkitup.typepad.com