Posts Tagged ‘Booths’

Show Stopper Exhibits – Trade Show Booths, Trade Show Graphics, Trade Show Displays

Jim Deady owns www.showstopperexhibits.com and can make your next trade show display, Trade Show Booths, Trade Show Graphics more memorable while turning the whole experience into profitable showstopper. Call him @ (888) 440-0377 or email him @ jim@deady.com.

Market Your Products Successfully with Trade Show Booths You Can Buy or Rent

Market Your Products Successfully with Trade Show Booths You Can Buy or Rent

One of the best ways to go about marketing your product successfully is to purchase trade show booths. In the same way that a website online should have a nice presentation and a great layout to make people want to stay, you should have a booth to showcase your products and make people want to stop and take a look. It’s important to remember that these trade shows could have anywhere from a few hundred businesses on up to a few thousand. Don’t expect to stand out using a shabby old table! Great booths are constructed to help present and of course sell your product.

Since trade shows usually incorporate travel, you need to find a booth that can handle the stress of the trip. Make sure the booths are durable, but lightweight and portable, and easy to set up and configure. If you have never bought a booth and you aren’t really sure what type you should be buying, it’s always a good idea to ask around. One of your best choices is to find a vendor that sells these booths and other trade show supplies in order to help you pick one or two out. One of the first things they will probably ask you about is your actual product.

If you have a larger product, you will need a larger and more durable booth. On the other hand, if your product is quite small or you plan on setting out a few products at once, it’s probably good if you buy something a little smaller. The point is that the materials that the booth is made from need to be strong and durable enough to support the products once they are placed on the booth. Thankfully there are people and vendors that do nothing but create trade show booths and other supplies such as banners and displays, these are the people you want to ask your questions to because they will have the expertise and experience!

In order to get the most out of your trade show, you can do one of two things. You can either buy the equipment and supplies yourself and haul it to the location of the trade show. Or you can make it a little easier on yourself and just rent the equipment and supplies. Usually when you find a vendor that can rent you the equipment they will haul it to the venue location with their own trucks. This might be a good option for you. This will also give you more time to set up your trade show plan, marketing and products for the show rather than spending time figuring out the logistics of how to get the booths to the correct location.

If you are worried about new booths, trendy styles and quality booths, don’t worry about it, these vendors like to keep up with the latest and greatest styles and products. It is after all how they make money so it’s important that they keep up with what is in style and what is popular! Their products and your success depend on what they can offer to you and to other people and businesses. Make sure they have a wide range of products, not just trade show booths.

If you find a vendor that offers trade show booths and a little bit of everything, this will give you less of a headache in the end because you can deal with one company for all your trade show equipment rather than four or five vendors. Other supplies and equipment to look out for are banner stands, pop up displays, table top displays, outdoor displays, event tents, hanging banners, panel displays, back wall displays, and accessories such as tables, chairs, counters, shipping cases, and don’t forget the lighting!

Pop Up Trade Show Booths

Pop Up Trade Show Booths

Pop Up Trade Show Booths

Pop up Trade Show Booths are attractive Help Desks, which are designed to pull the maximum crowd and display the products and services in an exhibition

In today’s world where the companies thrive on cutthroat competition, trade shows provide a platform to bridge the gap and help companies convey their service benefits and products to prospective customers. Pop up Trade Show Booths are the most effective utility displays when attending an exhibition or putting up a stall and it can be transformed easily into different shapes to suit the space requirements. The pop up booths are the easiest to assemble and take few minutes for the same.

The success of a company in any trade show depends on how attractive the booth is and how many people are they able to pull to the stands. For this, the booth should be striking and should display products and services offered by the company. These pop up Trade show booths are designed specifically to customer requirements and come with a lifetime warranty. The fabric used in the booth is washable and quality booths can be used for years to come in multiple trade shows. With cost efficient booths, one can draw mileage from a quality campaign.

Pop Up Booths

Pop up Trade Show Booths are made out of panels which “pop-up” and make the booth strong. The display booths can be made of fabric or graphics panel depending upon the requirements of the customer. These booths have frames, which can be made into tables, and the same can be lit up from the top or bottom highlighting the graphics.

Most Pop up booths are modular and are custom made according to clients need and are widely used for trade shows and stalls.

Frame Size

These Pop up trade show booths come in various frame sizes, which include:

6ft8ft 10ft 20ft

These frames are made of aluminum and the most popular size is 10ft for an optimum trade show display booth. Some companies use the 20ft booth to attract huge crowds and display their products. These pop up booths can be blown into custom modular shapes and provide an exquisite look to the stall. The companies, which like to advertise extensively, use more than one booth to display their varied products and this also helps in increasing sales but the space rental cost shall be high if more than one booth is installed.

Why companies choose Pop up Trade Show Display Booths?

Most companies chose these pop up trade show booths as these fit into all areas where space is a constraint and these are easy to assemble which is done in minutes. These are portable and lightweight which makes it easy to transport and these generally come with a warranty, which makes the choice affordable and can be used for several trade shows.

Online Availability

Manufacturers of these Pop up Trade show display booths are available online and the same can be searched and compared with other products in terms of utility and price, which can help the customer, take the best pick. Manufacturers usually make custom booths which suit the client need and space specifically thus giving the best value for money.

For more information contact Capital Exhibits for all your Pop up trade show booths www.capitalexhibits.com or call 866-730-3746

Trade Show Booths

Trade Show Booths

If you have a product or business that you are trying to promote then one of the most cost effective and sure fire ways to really get your product name out there is to create a display at a trade show. Trade show booths can be quite catchy and will always make a lasting impression on your target market when they are done correctly. In order to really hold a successful presentation, you will need to have plenty of promotional materials created for this event. There are many businesses and marketing firms available that can take care of this for you.

There are many different types of equipment that may be used for trade show booths. These include a whole host of displays, exhibit trusses, flooring, table covers, banner stands, furniture, pipe & drape, stages & stage skirting, graphic tents & canopy, lights, light boxes, brochure holders, crowd control, and presentation tools. It may seem like a lot at first glance, but you may not need all of it and trade shows are well worth the cost.

The most important thing you will need for trade show booths are displays. There are many different types of displays to choose from. The most common variations include: pop up displays, banner stands, and point of purchase displays. Pop up displays are relatively easy to set up and can be done very quickly once you get used to it. You will find this type of display to be lightweight, easy to move, and easy to put together. Most people that use them prefer to use them for smaller shows as they may not be large enough for the larger shows. They come in both floor and tabletop models; depending on your need either may be the right choice for you. The great thing about them is that they can be assembled by only a few staff members.

Another display option for trade show booths that you have is banner stands. Sometimes at a trade show you will have extra space, so it is best to not let it go to waste. These banner stands are a great way to add some additional graphics and information to your display at little extra cost. They are often used to draw attention in the lobby, highlight a new product or service, or just for standard use at trade shows. Retractable stands are usually preferred due to the fact that they will be much easier to move from one location to the next.

One more type of display that you may like to use for your booth is the point of purchase display. When you hold your trade show event, odds are you are going to be selling a product right there. After all, why not make some extra sales besides just the advertising bonus that these events provide. Point of purchase displays make an effective area to sell your product, especially when they are done up nicely. Take some time and effort into developing an effective display that you think will draw people to it in order to make a purchase. For more information visit http://www.life-like-imaging.com.

Common Questions About Trade Show Displays, Booths, Exhibits and Products

Common Questions About Trade Show Displays, Booths, Exhibits and Products

We pay tribute to the end of 2008, by answering some of the more popular questions that we were asked this year about trade show displays. We have in no particular order or fashion, taken four of those questions and provided answer for them. Happy New Year!

What is the most popular style of trade show booth?

This is a very subjective question because everyone will have differing opinions on this topic. It also really depends on how big the trade shows you attend. Generally speaking the most popular booths are hybrid systems like the Alumalite or pop up displays. This exhibits usually allow for customize graphics as well as size, styles and shapes. They are also very affordable and are lightweight, which cuts shipping costs. Other popular products include banner stands and table throws for smaller companies. Custom displays are popular but are normally reserved for companies who have a considerable marketing and trade show budget.

I am submitting graphics to be included in our display, do I need certain graphics or files?

Any time you submit graphics, anywhere, you want to provide a file that has been created in Photoshop or Illustrator, the two standard programs used for design. Also make sure you submit files with the highest resolution possible, which will help create larger more clear files you want to give them a file with a high resolution, which basically means the original file and not something downloaded from the Web site. Most companies will be able to tell you before printing if the graphics will work for you or provide you with a proof. Companies also provide services for graphic design, which eliminates the problems and time it could take for creating the graphics yourself.

What can I do with my old trade show displays?

Do not just pack your display up and throw it away. The trade show industry is the second most wasteful commerce in the United States and it is important that we reduce as much waste possible. The most popular approach is to recycle your old display by using a qualified trade show display recycler. Using any recycling center won’t ensure the proper recycling of all materials. Most trade show display recycling services have dedicated centers and will also provide you with an itemized list of what was recycled at the completion of the process. You can also see if there is any avenue for people who are looking for a used trade show display or look into the option of changing out your graphics, if possible.

How do I know I will be getting a quality trade show product that will be durable and long lasting?

First and foremost do your research. A lot of companies use the same manufacture, but will have small differences in how they ensure the quality of the product. Some companies will honor a longer or even life time warranty. Other companies will have different cases and options for protecting your displays. If you are unsure of the quality of what you may be getting, you can ask for samples or even a reference for the display. If you find a product with a much lower price it may be a different manufacture that is making a cheaper product that is similar to another company. Ask what kind of displays they carry and gauge if that is the industry standard by shopping around.

Designing Trade Show Booths ? Top 10 Tips For Success

Designing Trade Show Booths ? Top 10 Tips For Success

Everyone in sales and marketing has at one time or another been bored to tears working a trade show booth that didn’t draw visitors. Sometimes it’s the product, sometimes it’s you, sometimes it’s the audience but in most cases it’s because the trade show booth lacked zing.

Your trade show exhibit is a direct reflection of your company’s image. It’s an opportunity to make a first and hopefully lasting first impression in a matter of a few seconds. This small window of time is critical to attracting prospects to your booth.

To be effective you need to create a “WOW” exhibit that attracts people and instantly communicates your message.

The experts at Lumichrom, who with over 25 years of booth design experience created the following 10 tips to follow the next time you need to create a new trade show booth, banner stand or graphic.

1. Keep it simple – think billboard not bulletin board
2. Design your booth to be memorable, evoke an emotional reaction and appeal to your target audience
3. Limit the main colours to three or less
4. Employ bold colours; high impact hues will stand out from a distance while neutral colours will just blend into the background
5. Simple, benefits-oriented copy works best to get attention – use bullet form rather than lengthy text rich copy
6. Know your audience – use words to target your buyer’s hot points be it products they are looking for or benefits you can deliver to them
7. Go for the clutter-free look and feature only one or two products
8. Use fewer and larger graphics – intriguing photos or illustrations that speak to your target audience
9. Use lighting – it can increase awareness of your exhibit by 30-50%
10. Make sure your graphics can be seen from a distance and up close

If you want your trade show exhibit to have impact start with these simple guidelines and build from there. Think from the perspective of prospective customers; they are being inundated by information, graphics and lights. They are fighting crowds, have sore feet and a limited time to see a vast array of booths. Don’t stand out from the crowd by being the booth no one wants to visit.

Do plan your booth in advance and keep in mind that your booth should reflect your company’s look and feel. Your booth needs to be easily identifiable and consistent with your company’s branding. Pick up colours in your logo, utilize existing fonts & design elements. And pick the right trade show exhibit for your needs – it doesn’t have to be a 20’ booth – it could be a smaller more portable display such as a banner stand wall. Take a look around at your next trade show and see what’s out there. See what works and doesn’t work and use the best elements for your own display.

The above tips won’t guarantee that your booth is filled to capacity but they will ensure that your booth’s design is not turning prospects away. For additional assistance in creating your perfect booth visit the experts at Lumichrom. They can help you choose the best exhibit for your needs, design the creative that gets noticed and even print your graphics in house.

Introduction to Trade Show Booths

Introduction to Trade Show Booths

Trade show booths come in an array of styles and designs that will show off your products, your services or your company in an unforgettable manner that offers a unique appeal, which is intelligent, chic and contemporary. Most trade show booths are very easy to assemble and transport to make your experience a more enjoyable one.

Choosing the perfect trade show booth to accommodate the products that you wish to display will be very easy once you know just how much room you will have at the trade show and how much material you will be presenting.

A bit of flash and sophistication never hurt a presentation. You only have a few minutes to grab the attention of a potential customer, client, or buyer. As they walk past your trade show booth, you must have something that will draw their attention, whether it is your personality, the products themselves or a very unique design displayed to entice.

To begin with, you should choose a trade show booth that will fit properly with the allotted space you have been assigned. You can choose from 10 feet by 10 feet, 10 feet by 20 feet or 20 feet by 20 feet Truss trade show booths. Each one has a compelling appeal that with the right graphics will draw a crowd to your booth. Be sure to get a trade show booth that will hold everything you wish to present without your visitors feeling claustrophobic, clutter will definitely turn them away. They should be able to walk around and through your display without bumping into items and knocking items off counters and shelves.  

Remember most people will notice items that are eye level. This is where the main attraction should be. You want the area to be well lit, colorful, and maybe even add some music. You must attract attention just before they get to your booth. If they notice a pleasant, stylish, elegant trade show booth, they will at least stop and look around.

Now, you should start to think about what trade show booth you should purchase. In the 10 feet by 10 feet style, you can choose from the Carina, the Pluto, the Mars, Mercury, Cygnus, Lyra, Castor, and Sirius. All of these styles offer durable steel construction, 2 or 3 tabletops in either lightwood or silver in color, 2 or 3 silver spotlights, and the tools for assembly.

If you believe a 10 foot by 20 foot trade show booth will present your products better then you can decide on some quality and professional looking booths such as the Andromeda which comes complete with 4 tabletops and 5 silver spotlights, the Hydrus with 2 tabletops and 5 silver spotlights, the Venus with 5 tabletops and 4 silver spotlights, the Saturn with 2 tabletops and 5 silver spotlights, the Polaris with 4 tabletops and 5 silver spotlights, and the Arcturus with 4 tabletops and 7 silver spotlights.  Each one of these trade show booths will have potential customers clamoring to your display to see what you are offering.

Next, in line to consider are the 20 foot by 20-foot trade show booths. You may believe these are just too big for your company. Nevertheless, remember you do not want any clutter and you want your guests to be able to walk around and feel comfortable while they are eyeing your products. This size may be the perfect size to display everything you wish without any worries about missing something you believe is an important selling feature. You can choose from Truss trade booths in this size and style that include the Cassiopeia, the Centaurus, the Neptune, the Jupiter, the Vega and the Orion. All have wonderful features that you desire with steel construction and easy to assemble.

Prices for trade show booths may seem a bit expensive, especially if this is your first time being involved in a trade show. But, you must remember trade show booths are an investment. You can use them time and time again and with the quality steel construction, they can last for years to come. Spending the money now to make a statement for your company is a wise decision that can lead to more money and loyal customers in the years to come.

There are also many different accessories that you can add with your trade show booth that will give your company many more options when presenting your services or products to the world. Enjoy setting up your booth and bring in more customers with the perfect trade show booth with a style of elegance, innovation, and style.

Everything Displays, Inc. is the publisher and owner of this article and is a national leading provider of trade show display solutions, with one of the largest selection of trade show booths on the web.  Visit their website to view the numerous trade show booths available including a wide selection of pop up displays and banner stands.  Permission is granted to reprint this article, either online or in written publications, as long as this resource box and the link to www.EverythingDisplays.com are attached at the end of the article.