Posts Tagged ‘Purchase’

Point of Purchase Displays with a Purpose

SkyCom-ad.com Brands and retailers need point of purchase displays that have a purpose. Sky Displays innovative backlit displays bridge the gap between retailer, consumer and brand. The term POP in the marketing industry means point of purchase. Years ago brands had the power but now that has shifted over to the retailers. This has created a challenge for brands to get their POP placed since retailers are so protective of their in-store environments. Sky Displays point of purchase solutions don’t interfere with the retailers floor, wall or shelf space. This allows your POP advertising campaign to get placed in the store in a highly visible way. Sky Displays give your brand’s message a purpose!

Search Engine Optimization – Point of Purchase Sales Videos – Canadian Tire 6

Search Engine Optimization – Point of Purchase Sales Videos – Canadian Tire 6 Point of purchase (POP) displays and videos are the best way to get your message across. POP is even easier to get infront of your customers now that it is digital. Plasma and LCD TV’s are inexpensive and easy to install. POP videos created by City 500 Media, a Mississauga Media Company, playing all day on your screens, in your store, helping you sell more of what you have in stock. City 500 Media has designed POP videos for Canadian Tire, Hewlett Packard and dozens of other companies. City 500 Media is here to help you and your company sell more of your products and services. Media has never been so easy to attain and place. Toronto Media companies are expensive, City 500 Media is not. We offer agency quality work at less than retail pricing. Enjoy these Canadian Tire POP videos, produced by City 500 Media and George Peter Gatsis. Kevin Jackal Johnston is a veteran designer of 25+ years and as the production coordinator of City 500 Media, you can be rest assured that we are going to deliver the highest quality design work to you! kevin jackal johnston, george peter gatsis, videos, video production, radio ads, video commercials, trade show, seo, google, search engine optimization, tradeshow displays, trade show booth, trade show graphics, tradeshows toronto, trade show carpets, graphic design, trade printing, banners, signs, sign companies, signs, logo design, logos, graphic experts, full color …

Search Engine Optimization – Point of Purchase Sales Videos – Canadian Tire 8

Search Engine Optimization – Point of Purchase Sales Videos – Canadian Tire 8 Point of purchase (POP) displays and videos are the best way to get your message across. POP is even easier to get infront of your customers now that it is digital. Plasma and LCD TV’s are inexpensive and easy to install. POP videos created by City 500 Media, a Mississauga Media Company, playing all day on your screens, in your store, helping you sell more of what you have in stock. City 500 Media has designed POP videos for Canadian Tire, Hewlett Packard and dozens of other companies. City 500 Media is here to help you and your company sell more of your products and services. Media has never been so easy to attain and place. Toronto Media companies are expensive, City 500 Media is not. We offer agency quality work at less than retail pricing. Enjoy these Canadian Tire POP videos, produced by City 500 Media and George Peter Gatsis. Kevin Jackal Johnston is a veteran designer of 25+ years and as the production coordinator of City 500 Media, you can be rest assured that we are going to deliver the highest quality design work to you! kevin jackal johnston, george peter gatsis, videos, video production, radio ads, video commercials, trade show, seo, google, search engine optimization, tradeshow displays, trade show booth, trade show graphics, tradeshows toronto, trade show carpets, graphic design, trade printing, banners, signs, sign companies, signs, logo design, logos, graphic experts, full color …

Boost Sales With Point Of Purchase Advertising

Boost Sales With Point Of Purchase Advertising

According to recent research by Point-of-Purchase Advertising International (POPAI), up to 75% of purchase decisions are made in-store. With so many potential sales at play every time a customer walks in the door, most retail businesses incorporate point of purchase (POP) advertising in their marketing strategies. If you haven’t, you’ll find plenty of evidence below to persuade you about this powerful sales tool.

To learn how POP advertising works, you need an understanding of the mental processes behind purchase decisions.

In its book The Power of Point-of-Purchase Advertising: Marketing at Retail, POPAI describes the influences that govern purchase decisions. There are four steps in the process behind the decision to buy a particular item:

A customer enters a store with a need.
The motivation to satisfy that need, say with a snack from your convenience store, drives the customer to act.
The customer takes cues from her surroundings to decide what to buy. The true value of advertising is found in this step. The right cues can guide a customer to a higher margin item or persuade him to buy additional items.
The customer is then led to the final step – action.

Advertising is about creating the right cues to sway a customer at their time of need, which is when they are most likely to respond. Any kind of point of purchase display has the potential to influence a customer.

Anyone who has been to a retail or fast-food outlet has seen point of purchase advertising. Coupons on a grocery store shelf, posters at the cash register, window signage – all of these are examples of traditional POP advertising.

Digital signage is a more recent entrant into the POP advertising market. It has become popular because, unlike static posters and coupons, it offers motion and sound, which make it much more effective as a sales tool. Just look at some of the studies cited in the POPAI book:

New merchandising at a leading U.S. grocery store resulted in a 90% increase in the number of people who interacted with the display. When motion was added, sales increased by an average of 44% over sales from the static version of the same display.
A leading clothing retailer in the U.S. did a comparison between digital and static signage and found a 23% increase in traffic at stores using the digital signs. Traffic was not the only thing to increase – sales jumped by 56% in just nine weeks because of digital point of purchase advertising.

Because digital signage is electronic, it can be updated quickly in response to changes at individual outlets. With this technology you can tailor digital displays to create point of purchase advertising that aims squarely at specific customer segments and provides timely cues to influence purchases.

Consider the possibilities. A department store in an area facing a sudden snowstorm can quickly highlight its selection of snow shovels, brushes and ice scrapers. Using digital signage the store could easily cross-sell anything from road salt to gloves to ice skates.

Point of purchase advertising allows you to create a strong desire for your product at a time when the customer is largely undecided about what to buy. POP advertising is everywhere because it works. With the added power of digital technology, you can create point of purchase advertising that gets attention and offers an even greater ROI than conventional in-store advertising.

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Barrel Mill Displays Point Of Purchase

Check out our creative point of purchase displays www.creativebarrel.com

Pro Shop Point of Purchase Displays 2

Trade show displays and point of purchase displays

www.aaadisplaygroup.com Trades show, exhibit, convention and point of purchase displays. Prices include vibrant full color fabric graphics. Best price, best service and best turnaround.

Pro Shop Point of Purchase Displays 1

Point of Purchase Displays and Portable Work Stations

Point of Purchase Displays and Portable Work Stations

Getting closer to customers is something businesses strive to do every day, and now you can do just that with Point of Purchase Displays and Portable Work Stations. Both of these tools have their uses but though their function differs slightly, they share the same characteristics they are cost effective, they are easily moved from venue to venue and they put you and your business right next to potential customers.

Anyone who has gone through a US airport or mall will have seen credit card sales people or cell phone agents or cable TV package offerings not from a retail outlet, but from a temporary kiosk or booth. In effect a mini trade show display, usually comprising of a desk, writing area combined with attention grabbing, promotional signage. These vendors are taking advantage of a significant retail fact more than 70% of buying decisions made by US consumers take place within a retail environment not on the internet, but in a retail store, mall or other shopping center.

Now this contrasts with a business problem many products and services coming to the market are new and innovative, and getting them adopted by major retailers or even regional or local retailers can be an uphill struggle. Now with a Point of Purchase Display, you can take your new product direct to market for a fraction of the cost of getting your merchandise into a major retailing store, and certainly a lot less than investing in a shop itself!

The extremely low-cost alternative provided by Point of Purchase Displays and Portable Work Stations allows merchandisers to effectively piggy back on retail space already available in established outlets. As they take very low amounts of retail footage, you can gain access to retail traffic in the most expensive areas for relatively little money. In the battle to win customers, these booth displays deliver very high margins combined with very low risk due to the low cost involved. They are perfect for experimenting with new product launches and eminently suitable for moving your product and service offerings beyond the traditional retail outlets and closer to where potential customers hang out, for instance, at the airport!

The same design principals apply as with other business promotional tools make sure you have an eye-catching design which will attract interest of your prospects, and keep your retail display fresh and inviting. Highlight your product and service offering by incorporating them into the design and display and make sure your brand takes prime position. The low cost of these displays allows you to keep up with fashions and trends, so don’t be afraid to treat these mini-booth displays as commodity items.

Make sure you consult with your trusted design partner and ask them about the options provided by Point of Purchase Displays and Portable Work Stations the costs are extremely low, the opportunities are extremely high and with the flexibility and functionality, they provide exceptional value and a great opportunity to sell and promote your business in ways you only dreamed of.

2006 Suzuki dealer show- Point of Purchase Displays.

Suzuki Dealer show 2006, merged with Suzuki media video footage.