Color Psychology: How Your Trade Show Booth Color Choices Impact The Feelings Of Your Visitors
If you have a strong background in advertisement marketing or package design, you might already know about color psychology. Essentially, color psychology is the term that describes how hues make prospects feel. Every hue has a certain associated feeling, and you can use those associations to your advantage in your trade show booth. Once you know which colors provoke which types of feelings, you can then incorporate those colors into your booth for a trade show.
Psychology Of Black
Black is a very powerful hue, typically associated with strength – both physical and emotional. It is the hue of grief, but it is also the hue of power. Because it is so commanding, use black only as an accent for your display. It makes a great color for text, including large header text, particularly when paired with a high-contrast background. However, some displays have used black for a great effect as a background color, making the walls disappear and the text pop.
Using White In Trade Show Booths
The meanings of white are interestingly varied. The most common response to white is one of comfortable neutrality. White does not evoke strong emotions; it is a pristine hue of security and comfort. For some visitors, it also provokes a feeling of creativity because white is a ‘tabula rasa.’ Anything can be built upon a white surface. Many companies have used a dramatic pure white element to great effect at events. It is one of the most common colors for the background of trade show booths because any color looks great when printed on top of it.
The Meaning Of Gray
Gray is a hue that should be used sparingly because it comes across as dull and flat. Gray seems to be unimaginative when used in large quantities, much in the same way that black becomes overpowering. Use hints of gray to accent other colors and to ground more vibrant hues. Gray is also a very popular background color, especially if you’re trying to avoid more common background colors like white. Gray delivers a neutral background that complements all the other colors, but has more innate visual interest than white.
Draw Attention To Your Trade Show Booth With Red
Red is the classic hue that grabs the eye. Whether it is bright or muted, red will always create excitement and vibrancy and may even stimulate hunger. Red is best used to draw attention. A fierce red color can be placed by more muted hues in a booth for a trade show so that it jumps out and draws the eye of visitors. It shines when used for text, or as a highlight in logos and photos.
Using Blue In Your Booth For A Trade Show
Blue is desirable because it is very calming. There have been scientific studies, which actually show that blue causes the body to produce calming chemicals, leading many companies to use blue when attempting to calm potential prospects. Blue indicates that your company is stable and steadfast, offering many of the same benefits as black but with a wider variety of shades. Trade show booths have been designed using only shades of blue, highlighting how versatile this color can be. Use it on your walls, in your text, or in your logo. It excels in every location.
The Impact Of Green
Green has similar effects to blue, but with some additional associations. Most Americans associate green with money, and secondarily with trees and other natural features. In other countries, it is associated with luck. It is a very comfortable color and also a good choice to use as a base hue for trade show booths. Because of the variety of green hues available, it also can be used tone-on-tone. Dark green looks lovely with a lighter mint, and provides an eye-catching alternative to white, black, and gray.
Brighten And Cheer With Yellow
Yellow is a sunny, happy color, and it always elevates the mood of those in its presence. However, it is also a very bright color and can overwhelm in the same way that red can. If you wish to use yellow, consider adopting a lighter shade that won’t be so stimulating. Even a dilute yellow can have a strong impact, but lightly tinted shades can also make a great choice as a background color. Dilute yellow has a sunny quality, warming your display while keeping the environment very comfortable.
Orange means fun. It’s the hue to use when you want to be silly, or to appeal to your buyers’ inner child. It is not a color that will make your visitors calm, but can be a great accent for displays. Yellow and blue can be good complements to orange.
Purple is the color of royalty, and it still carries that association today. Purple makes visitors to your trade show booths feel like you are in command, and adds an air of respect to your company and products. Purple looks dynamic when combined with colors such as blue and yellow, which can lighten it up and bring out its rich tones.
It is very important to know the psychology behind each color before choosing hue patterns for your next trade show event, it can dynamically impact your prospects.